11 July 2017

What's It All About--Branding

Everyone who is anyone in social media tells you, you must have branding. All those in the know in the publishing world, tell you, in order to sell your books, you must have branding.

So, what exactly is branding?

I cannot for the life of me tell you.

I have spent the last year reading and researching how to brand your product (for me, that would be my writing), and I still have no clue how to brand myself or what my brand even is. I recognize branding when I see it on the websites of other authors, but I can’t figure it out for myself. 

For anyone who reads my blog, you have probably noticed that I have changed my theme and color scheme over and over and over. I was trying to find my brand. And on that task I have failed miserably. I don’t know what makes my voice unique or what draws my readers. So I have been stumbling around in the dark, trying to figure out what my brand is and how I can convey it to my readers.

The experts mention fonts and colors and using them across all forms of media. I’ve read about it all. They discuss combining your business persona with your private persona, and inevitably, if you do what they say, you will discover your own brand. I did the quizzes and read more. I collected pins on Pinterest, leading me to blogs that have distinctive branding, with colors and fonts and phrases and graphics, but I still couldn’t figure out what my brand was.

Then, I thought, maybe I just don’t have one. Yes, maybe I just don’t have a brand. Or even worse, maybe I just don’t know who I am.

So, I decided to let go of it all, let go and forget about branding. After all, I’ve broken most of the rules already, and I haven’t regretted it. So what, if I don’t have a brand. Does it really matter? Who would notice anyway?

Then, bam. It happened. I found it. Or maybe, it found me. And this time I think it may stick.

I heard a homily on Saturday that hit me. Then, on a whim I found myself visiting a local farm. Yet, it still wasn’t clear, but then I remembered something my mother-in-law used to say, and suddenly my brand was born.

I’ll explain it all in my next blog post.

Here are some updates: my crochet project—nothing, my writing—nothing, my branding—found.

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